Brands Under the Magnifying Glass: Freedom Makeup London


Hi guys!

Makeup is quite a competitive market. Each brand strives to develop the new in-thing and they each take their turn in the lime light. Plus, everybody has their own tastes of makeup so someone might suit the intense colours of Urban Decay, whereas their friend might prefer the naturalness of Bare Minerals. It all goes on personal taste.

I’m going to start looking in depth at some brands that I do enjoy, or are just a bit curious about.

I have noticed this brand show up on Superdug’s Instagram account as something new that would be entering their stores. At first I thought, “Oh great. Yet another cheap and tacky dupe brand.” The prices of the products, if you haven’t seen are super duper cheap.  I also thought that I wouldn’t see it for a while. Durham and Sunderland tend to be the last places to receive new products.

But no! Not this time. It was here on launch day! Inconceivable!

If you’ve seen my latest haul post, you’ll have seen that I went a tad crazy. But I wanted to try it out to see if it was better than another brand out there.

So Freedom Makeup London is a sister company to Makeup Revolution. However, where Makeup Revolution appears to be more of a ‘playful’ brand; there’s more bright colours and weird stuff among their collections; Freedom seems to have a more professional quality to their stuff. I get the impression that this brand has makeup artists as their focus group, which once I get set up will be awesome!

So the quality of the packaging is pretty decent. I always found Revolutions to fall apart as soon as I bought it. The lovely lipsticks that I bought were destroyed in minutes because the lids wouldn’t stay on. It does seem to have a more professional, well structured quality.

However, I have not been impressed with the quality of the products themselves. Again, this comes down to skin type, but I found the concealer palettes very drying and made my foundation slip off. However, on my mate Lynz, it worked well. She has an oilier complexion than me so that may have balanced out the dryness of these concealers. She enjoys using them under her eyes. So she now owns these.

The lipsticks are awful. I found them very drying on the lips and dragged a lot. Not great quality. But I don’t mind, they only cost £1 each.

The only products that I have found have decent are the lip gloss and eye primer.  The lipgloss is very pretty and leaves a lovely stain once the gloss has gone, similar to the Bourjois Rouge Edition Velvets.

The eye primer, although a very wet product that takes time blending, does pay off in the end as my eyeshadow does last slightly longer than without using it.

I’m sure that there will be other products in the range that I will enjoy, but overall I am really not impressed.

Have you tried this brand? What were your thoughts?

Bye for now!



About jennywren7

I'm Jennifer; northern beauty blogger and Starbucks addict. I enjoy blogging about various aspects of my life and throwing the odd review and tutorial into the mix. Hope you enjoy reading my various ramblings.
This entry was posted in Beauty and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s